Leather Jackets - Ad Case Study

What We Did

Improved The Offer in The Headline

Old Version: “Only 5 More Jackets Available Before We Retire This Model Forever!”

New Version: “Do You Want To Be One Of The 5 People To Own This Limited-Edition Italian Leather Jacket?”

Why We Changed It: We highlighted positive scarcity and exclusivity, making the jacket feel more valuable and special.

Upgraded The Creative

Old Version: A simple mock up photo of the jacket.

New Version: A video showing the detailed process of making the jacket—handcrafting, stitching precision, and the quality of the leather.

Why We Changed It: The video shows the story behind the jacket, making it feel like an investment in timeless craftsmanship rather than just another purchase.

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The Results

The ad’s new focus on craftsmanship and scarcity helped attract the right customers who wanted to invest in a rare, high-quality item. These changes made the jacket feel more valuable and exclusive.

Key Takeaways

• Limit the number of products to create urgency. People act faster when they think they can't have something.

• Share the story behind your product. It makes people feel like they’re buying something special, not just another item.

• Show why your product costs more. Highlight quality, durability, and why it’s worth the investment.

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