Beauty Salon -Google Business Profile Case Study

What We Did

We made three key changes to their GBP:

Location Adjustment

Old Situation: Their GBP targeted a smaller, less populated area, limiting their visibility.

Change: We updated their service area to a nearby, more populated city.

Why It Works: A larger city means more people searching for beauty services, which increased the chances for the salon to be discovered by potential clients.

Focus on Reviews

Old Situation: They had very few reviews, which made it hard for new clients to trust the business.

Change: We used a simple review collection strategy instructed the owner on how to use it and provided them with a review request template that was easy for customers to follow.

Why It Works: Reviews are a HUGE trust factor. By working to increase number of reviews, the salon becomes a more credible one and inspires more people to book.

Keywords Optimization

Old Situation: Their Google Business Profile (GBP) wasn’t ranking high on Google Maps, making it difficult for potential clients to find them.

Change: We optimized their profile with relevant keywords and updated their business information to help them rank higher.

Why It Works: Appearing higher on Google Maps means more visibility, which naturally leads to more clients.

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Results

The salon saw noticeable results within 45 days. Here's what happened:

Before:

• 5 calls per month in June.

• From April to June, they had 158 interactions (average of 53 interactions per month).

• The salon had 6 reviews and wasn't showing up on Google Maps in the area.

After:

• In August, their monthly calls increased to 36 —7x more than June. They received 24 calls in the first 14 days, so by the end of July, they had 24 calls in total (a 4x monthly increase).

• In August, they had 236 interactions in just one month—much more engagement in a shorter time frame.

• The salon moved up to #2 in their area (Hadayek Al Ahram) on Google Maps with double the reviews, making it much easier for potential clients to find them and book.

Key Takeaways

• Adjusting your location to be in a more populated area can bring in more clients quickly.

• Always ask your happy clients to leave positive reviews, and it’ll be easier to attract new clients.

• You don’t need ads to increase your revenue. Small changes to your Google profiles can get more clients—all organically.

Want to reach more clients by simply targeting the right area?

Click here for a free consultation, and we’ll show you how to make your business visible to more potential customers.