The Problem

A local beauty salon in [Location] wanted to attract more clients, aged between 20-60, to book more hairstyling appointments.

They ran a standard 30% discount ad, but it wasn’t bringing in enough bookings because the ad’s message wasn’t clear enough and some parts of it could even turn off potential clients.

Beauty Salon - Ad Case Study

This local beauty salon was stuck offering a 30% discount without seeing enough bookings. We made 3 simple changes to their ad to turn it into a client-magnet. Here’s what we did…

What We Did

We made 3 simple changes to their ad:

Kept The Headline Exciting

Old version: "Are you still rocking last year's old hairstyle?"

New version: "[Location] Ladies, Turn Heads With A New Hair Makeover."

Why we changed it: A friendly and exciting headline that makes people feel good about changing their look.

Fixed Exclusivity Claims & Offer

Old version: "30% off this week only. Exclusively at Maggie's spa."

New version: "Enjoy 30% Off Your First Visit – Schedule Now!"

Why we changed it: Took out the "exclusivity" statement to make the message more direct and less salesy. The simple and clear new offer tells new clients exactly how they would get the discount.

Recreated Urgency (FOMO)

Old version: "Don’t miss out."

New version: "90+ women are already loving their new look! Be the next!"

Why we changed it: This makes people feel like others are already getting great results that they aren't getting, and they should join them.

What are successful salons doing to attract more clients that you’re not?

Click here for a no-cost, custom consultation, and we’ll show you how to quickly boost your bookings and profits—without wasting money.

The Results

The new positive ad was clear and made it easy for clients to take action - PLUS it gave them a strong reason to book right away. This helps beauty salons see immediate increase in client bookings and calls, without spending more on their ads.

Key Takeaways

  • Make the message positive and clear. Excite them about a new look. to encourage them to book with you.

  • Add TRUE urgency to make people feel like they are actually missing out on a benefit that others are getting.

  • Tell clients exactly what they would get and how they can get it. Remove anything that doesn’t add value to the offer.

Want more clients without spending extra on ads?

Click here to get your free marketing consultation.