Home retailer - Ad Case Study

What We Did

We made 3 changes to their ad:

Streamlined the Offer in The Ad with The Form

Old ad offer: "Spring Promotion: Free Quooker! Welcome spring with a new kitchen and a free Quooker."

Old form offer: "Get a 20% discount on your new kitchen now. Our team of experts will contact you immediately once the form is completed."

New Version: "Get 20% Off Your New Kitchen – Fill Out the Form Below, and We'll Help You Design the Perfect Kitchen for Your Home!"

Why We Changed It: We made the offer clear and consistent from the ad to the form. This builds trust and makes it easy for customers to understand what they’ll get, leading to more conversions.

Improved the Ad Copy

Old Version: "Spring Promotion: Free Quooker! Welcome spring with a new kitchen and a free Quooker. Let design and functionality blossom in your home."

New Version: "Get 20% Off Your New Kitchen. Let us help you pick the best kitchen for your home. Fill out the form below to get your discount and we will get back to you with a custom design!"

If they wanted to stick with the Quooker offer we could start the ad saying:

"Get A Quooker (Valued at $1,500) For Free With Your New Kitchen – (For The Next 16 Clients Only!)"

Why We Changed It: The new copy is direct and creates urgency. It clearly tells potential customers what they’ll get and why they should act now.

Enhanced the Creative

Old Version: The ad showed only one picture of a kitchen with a Quooker tap in the corner.

New Version: We suggested showing multiple kitchen designs to appeal to more tastes and add some variety.

Why We Changed It: Showing different designs makes the ad more interesting to different people, which increases the chances of people seeing a design they like and take action.

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The Results

These 3 simple changes are expected to boost customer clicks and conversions by 28-32% within the next 30 days. By making the offer clearer and easier to understand, fewer people will leave the ad without making a purchase.

Key Takeaways

• Always make sure your offer is clear, simple and consistent across the ad and forms to build trust and avoid confusion.

• Use direct, exciting copy to make people feel like they’re getting a great deal and encourage them to act quickly.

• When possible, show different designs or options to appeal to a wider audience and increase interest.

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