How To Easily Attract Your Ideal Customer

If you are looking for an easy way to get more clients, here’s a marketing secret that you can start using RIGHT NOW to get floods of attention to your local business

Business owners often ignore this small part when sitting down to write ads, social media posts, blogs, tweets, website copy, or any form of content…

And forgetting about it costs a LOT!

The Most Important Element In Any Piece Of Content…

If you get it right, this can make your business thrive the way you know it should.

It all comes down to this fundamental part of any business which determines if it's even capable of making money…

Attention.

You can’t make someone pay you unless they know, right from the start, that you exist and are able to solve their specific problem.

Getting attention in real life is actually EASY…

Let’s say you want to get my attention in a busy train station…

The easiest way would be to yell my name… “Hey Khaled!”

That would immediately make me turn around.

I'd be curious to know what’s going on.

Luckily, it's the same exact thing in marketing.

When writing, you’d want the first few words of your content to tell your ideal customer they’re in the right place…

You'd want to start out by basically saying “hey, this is for you."

Because if your content seems generic and targeting everyone, they will immediately think “Oh, that’s not for me” and ignore it.

And the BIGGER problem appears when entrepreneurs try to solve this part with an 'interesting' approach…

Stop Selling Your Product!

Biz owners think they signal value in their ads when in reality they’re killing any interest buyers might have.

They try two things…

One is trying to sound smart which ends up confusing the clients with what to do or what their offer is…

And a confused customer does the worst thing possible…

Nothing.

Or two, they endlessly talk about their achievements, experience, unnecessary details about product features, etc…

Which is not really the main interest of people, in general.

They do care a lot about what these products can do for them, though.

Yet, businesses still often confuse this part… (but that’s a story for a different time).

Here’s how to make sure your headlines magnetize your customers…

2 Ways To Easily Get Attention On Demand

There are endless ways to create strong compelling ads…

From building up curiosity about your mechanism, to disrupting the clients’ beliefs and shocking them into reading…

But we’ll keep it to 2 super simple methods for now…

The first thing is to make sure the first few words of your content can’t be used in other ads…

Read them a few times if they can be used and see that your dental clinic’s headline, for example, can work just fine for a gym…

Then it’s probably too vague and you’ve got some changes to make.

The second way is a proven one that is very simple you can start using right now to make your content magnetic.

A marketing expert of over 40 years of experience (and often referred to as the father of information marketing), Dan Kennedy, suggests this formula…

He affirms that you can make the reader follow the actions you ask from them (whether it’s to buy, learn more, message, call, etc…) based on your headline alone…

If you include these three key elements in it:

• A clear benefit…

• A strong, irresistible offer…

• And of course the action you want them to take.

So, let’s say you’re a dentist… (again)

And you’ve got some new teeth whitening technology…

Instead of saying something generic and overused like ”Best Teeth Whitening Technology In Egypt…”

Which is not exactly magnetic.

You can try directly saying “Schedule Below & Get A White Smile In 30 Minutes.”

Yes, it might require some careful thought, testing, and a good understanding of your market's interests.

But the efforts are DEFINITELY worth it (and that’s coming from someone who hates market research.)

Once you see the amount of clients clicking on your stuff to buy, it’ll feel worthwhile.

Also, if you find the process of research overwhelming, you can just send your headlines over so we can give you some feedback and help you refine them for no cost.