The Secret To Making Clients Love Paying You Money…

The Secret To Making Clients Love Paying You Money…

Let me tell you about a lesson I learned when starting out in marketing. I have fallen a ton of times for it and now I see it sorely lacking in almost every business owner that I talk to.

It’s the most important idea in all marketing & sales and it has an impact on the way you talk to people, the way you write your ads, or even make videos.

It’s very simple and is just as useful in business as much as in social life.

Attract Clients Like Ants On Sugar…

When someone watches you, listens to you or reads your copy, they create a little conversation inside their head.

They ask themselves a question…

And in a split second, if you could answer that correctly, it can make your client BEG you (in a good way) to sell to them.

Before we talk about this little question, let me tell you about its answer first and how it has nothing to do with actual words.

It has nothing to do with your product…

Nothing to do with your pricing…

Answering this 5 letter question properly is a cheat code for selling.

Most business owners, especially start-ups, sort of plug their ears when customers ask such questions.

I know that because I used to do the same thing.

It’s not not selfish, it just looks so…

And you know what’s weird?

No one really speaks about this fact.

It’s a horrible approach to business and it costs…

Well, it has already cost many entrepreneurs their businesses…

And they still don’t ask the damn question.

Make More Money With These Magical Five Letters

Whenever people decide whether it’s a good idea to spend time, energy or money on something…

They start by asking themselves “What’s In It For Me?”

Every social interaction…

Every sales pitch or phone call…

Basically, every human interaction has people on both sides looking for an answer to this question.

And if you want to get something out of that interaction…

You better answer it and answer it correctly.

Its acronym is very popular in sales - “W.I.I.F.M.”

The question basically means “Is it worth it for me to watch this video?” “How is this thing gonna benefit me?”

And it’s a fair trade, right?

You would want to pay someone, only after they’ve given you something of value.

Doing so with customers makes them feel they need to repay you back in some way.

It’s the law of reciprocity.

This approach can give you so much power in any human interaction you step into.

And it’s awesome, because I believe most of your clients are human.

You can make clients pay you as much as you want with a smile on their face.

The Questions That YOU Have To Ask…

If you want to get something out of someone, it’s up to you to take the first steps…

Even though this concept may sound simple and obvious, people tend to ignore it.

So, take it as a rule of thumb: You can ask for a return from your customers, ONLY after providing 5 to 10 times the amount of value you’d like them to give you back…

Start by asking yourself “Why would someone buy from me?” “What can I provide for my audience?” “What are they looking for?”

Come up with a bunch of different answers, and within a couple of days you’ll see customers loving the idea of paying you.

There are no wrong answers here.

It can EASILY turn normal passersby into regular customers for you.

Just keep these five letters in your head and you’ll be fine…

W I I F M… What’s In It For Me?

Find how your business can answer this question, and if you want us to review your answers, feel free to send them over. We’ll let you know what we think.