Interior Kitchen - Ad Case Study

The Offer

Old Version: (Translated from German)

"Spring Promotion: Free Quooker!

Welcome spring with a new kitchen and a free Quooker. Let design and functionality blossom in your home.

➡️Your free Quooker is waiting – fill out the form now to secure the Quooker!"

The Form:

"Get a 20% discount on your new kitchen now. Our team of experts will contact you immediately once the form is completed."

What's Wrong?

The ad was promoting a free Quooker, while the form offered a 20% discount. This confused the potential customer and likely caused many to abandon the process.

New Version: (We mostly needed to change the offer line)

"Get 20% Off Your New Kitchen – Fill Out the Form Below, and We'll Help You Design the Perfect Kitchen for Your Home!"

Why We Changed It:

The new offer is clear, consistent from the ad to the form and makes it easy for potential customers to understand exactly what they’ll get. This builds trust and makes clients more likely to take action.

The Ad Copy

Old Version:

"Spring Promotion: Free Quooker!

Welcome spring with a new kitchen and a free Quooker. Let design and functionality blossom in your home."

What's Wrong?

The original headline didn’t grab attention. It was too generic and didn’t create a sense of urgency or excitement. It didn’t push customers to act.

New Version:

"Get 20% Off Your New Kitchen.

Let us help you pick the best kitchen for your home.

Fill out the form below to get your discount and we will get back to you with a custom design!"

OR If they wanted to stick with the Quooker we could start the ad saying:

"Get A Quooker (Valued at $1,500) For Free With Your New Kitchen – (For The Next 16 Clients Only!)"

Why We Changed It:

The new copy tells customers exactly what they’ll get (a discount or a free Quooker) and encourages them to act quickly by creating urgency with the limited-time offer. It also clearly explains the benefit.

The Creative

Old Version:

The ad featured only one picture of a modern kitchen with yellow lighting and a Quooker tap in the corner.

What's Wrong?

Showing only one kitchen limits the appeal, as customers have different tastes. It doesn’t make the ad attractive to a wide range of people.

New Version:

We suggested using multiple images of different kitchen designs to showcase variety and appeal to more customers.

Why We Changed It:

Showing more designs makes the ad more interesting to different people, increasing the chances that someone will see a design they like and take action.

Key Takeaways

• Keep It Simple:

  Always make sure your offer is clear and consistent across the ad and form to build trust and avoid confusion.

• Grab Attention:

  Use direct, exciting copy to make people feel like they’re getting a great deal and encourage them to act quickly.

• Show Variety:

  When possible, show different designs or options to appeal to a wider audience and increase interest.

Conclusion

These simple changes helped make the ad clearer and easier to understand. When people see a clear offer and know exactly what to do, they’re more likely to take action.

By simplifying the message and showing variety, the business can get more people interested and ready to buy. These small changes can lead up to a 22-35% increase in sales.

Why are other kitchen companies getting more clients while you’re missing out?

Contact us for a free, personalized consultation, and we’ll show you how to boost your sales—without wasting your time or money.