دراسة حالة - إعلان صالون تجميل

ما قمنا به

قمنا بإجراء 3 تغييرات بسيطة على الإعلان:

جعلنا العنوان مشوقًا

النسخة القديمة: "ما زلت تستخدمين تسريحة الشعر القديمة من العام الماضي؟"

النسخة الجديدة: "سيداتي في [المنطقة]، إلفتوا الأنظار بتصفيفة شعر جديدة."

لماذا قمنا بتغييره: العنوان الجديد ودود ومشوق ويجعل الناس يشعرون بالراحة حول تغيير مظهرهم.

إصلاح المطالبات الحصرية والعرض

النسخة القديمة: "ما زلت تستخدمين تسريحة الشعر القديمة من العام الماضي؟"

النسخة الجديدة: "سيدتي في [المنطقة]، اجعلي الجميع ينظر إليك بتصفيفة شعر جديدة."

لماذا قمنا بتغييره: العنوان الجديد ودود ومشوق ويجعل الناس يشعرون بالراحة حول تغيير مظهرهم.

Exclusivity Claim

Old Version:

"Exclusively at Maggie's spa."

What's Wrong?

It doesn’t really say what’s special about the salon or why it’s "exclusive." It feels empty and might get some people to think it's some sort of a marketing trick.

New Version:

(Removed)

Why We Changed It:

We took this out because it didn’t add anything special to the ad.

FOMO (Fear of Missing Out)

Old Version:

"Don’t miss out."

What's Wrong?

This doesn’t say what people would be missing out on, so it doesn’t really make people feel like they need to act fast.

New Version:

"90+ women are already loving their new look! Be the next!"

Why We Changed It:

This makes people feel like others are already getting great results that they aren't getting, and they should join them.

Offer

Old Version:

"30% off this week only."

What's Wrong?

The discount wasn’t clear enough on who gets the discount or how to actually claim it.

New Version:

"Enjoy 30% Off Your First Visit – Schedule Now!"

Why We Changed It:

This is simple and clear. It tells new clients exactly what they get and what they need to do.

Key Takeaways

• Keep Your Headline Positive:

  Instead of making potential clients feel bad, excite them about a new look. A positive headline encourages people to book without feeling judged.

• Cut the Extra Claims:

  If something doesn't add value (like saying "exclusively" without a reason), remove it. Keep the message focused on what truly makes your service stand out.

• Create Urgency:

  Show that others are already enjoying your service. This is a less common and more effective way to add urgency and make people feel like they are actually missing out on something others are taking advantage of.

• Be Clear About the Offer:

  Tell clients exactly what they get and how they can get it. A clear, simple offer makes it easy for people to take action right away.

Conclusion

The original ad wasn’t friendly and didn’t make it easy for people to take action. We made the ad positive, clear, and gave it a strong message that makes people want to book right away.

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