Julia Beauty Lounge: From Invisible to Page One in New Cairo.

The Problem

They were doing great work and their clients were happy. But when someone searched “beauty salon” in the area, they did not show up, which meant fewer new clients.

What We Did

• Made “who they are” crystal clear for GoogleWe made sure the business name, address, and phone number matched across every site they were on (Facebook, Instagram, Google, Yellow Pages, and more). That removed confusion and built trust.
• Showed the salon is real and legitWe added the salon to the Egyptian directories Google actually checks to confirm a business is real. The more places they showed up, the more Google trusted them.
• Made it easy to instantly find and trustThey had no photo of the entrance. We added one showing the front of the salon and the sign, which tells Google and new clients this is a real place at a real address.

The Results

Here is exactly where Julia ranks against her competitors for the keyword “beauty salon, 5th Settlement,” pulled straight from her ranking report. The highlighted row is Julia; the ones above and below are the salons she competes with.

Before

After

Real Work